Site icon High-Trust Leadership & Teamwork

Build trust for a competitive advantage

In my presentations to leaders, I address the question many are thinking, “Yeah, but what’s in it for me?”

My answer: it’s an incredible opportunity.

Both individually and organizationally.  I have never witnessed such widespread mistrust across all dimensions of modern life.  From Wall Street to Main Street, government, sports, politics, etc., the levels of trust are at an all-time low. And it’s hurting the economy. A 2013 Wall Street Journal article, “How a Trust Deficit is Hurting the Economy,” describes the economic impact of low trust:



What would it mean if you and your company were viewed as “most trustworthy?”

First, you and your company will be sought out  to solve the biggest challenges, to seize the most important opportunities, to lead the crucial project on which much depends.

Second, as a leader, everyone will want to be on your team.  People will come out of the woodwork when they hear you are putting together a team to lead the turnaround, to implement the next big thing, to bend the profitability curve.

There is a huge power of attraction to high-trust individuals and organizations.

It’s that simple and that hard. That’s why so few are viewed as trustworthy.

Why should you do this work? Because trust is rewarded.

Seize a competitive advantage — be a high-trust leader!

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